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Recent Blog Posts

  • What Data Should You Track During the Holiday Shopping Season?

    by Beth Browning | Oct 27, 2016
    The holidays are a good time to assess and track your online metrics, specifically the customer type, channel, and other demographic information from your site because the information gathered this holiday season will guide your plans for the coming year.
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  • Here's Why Your Website Needs Category-Specific Filters

    by Beth Browning | Oct 25, 2016
    What's good for the goose may not be good for the gander, in the case of product search relevancy. Using category-specific filters allows not only customers to pinpoint their desired product qualities but also allows online retailers to deliver a more complete search result. Happy results lead to happy geese and ganders. Read on!
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  • 3 Tips for Promoting Filters the Right Way

    by Beth Browning | Oct 20, 2016
    What good are the tools if you aren't using them properly? Knowing how to best apply and maximize the resources available can open customer pathways. This week's blog focuses on how especially pertinent it is to know how to use filters for promoting products...the right way.
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