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  • Tips for Improving the Customer Experience After Code Freeze

    by Beth Browning | Nov 10, 2016
    Around the holidays, an IT department will usually instill a "code freeze" so that no new changes or tweaks are happening as the online traffic increases. Potential errors and risks are then mitigated. However, the flip side of that is because so much traffic is happening during the holidays, patterns or issues might arise that are easy to fix and do not need major IT involvement. If a small tweak improves the customer experience, you should capitalize! Read on for more tips on code freeze and keeping the customer journey top of mind.
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  • 5 Ways to Ride the Holiday Mobile Wave

    by Beth Browning | Nov 03, 2016
    Summer is winding down and before you can blink, the holidays will be upon us... or at least, the displays will start to creep out soon enough! The holidays are the biggest rush of concentrated shopping and EVERY e-commerce business knows that this is the time to put their best foot forward. One of the year's biggest e-commerce trends and news stories has been the rise of mobile shopping. Check out some of our tips and trade secrets before the first twinkling light hits the shelves.
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  • What Data Should You Track During the Holiday Shopping Season?

    by Beth Browning | Oct 27, 2016
    The holidays are a good time to assess and track your online metrics, specifically the customer type, channel, and other demographic information from your site because the information gathered this holiday season will guide your plans for the coming year.
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