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Recent Blog Posts

  • Here's Why Your Website Needs Category-Specific Filters

    by Beth Browning | Oct 25, 2016
    What's good for the goose may not be good for the gander, in the case of product search relevancy. Using category-specific filters allows not only customers to pinpoint their desired product qualities but also allows online retailers to deliver a more complete search result. Happy results lead to happy geese and ganders. Read on!
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  • 3 Tips for Promoting Filters the Right Way

    by Beth Browning | Oct 20, 2016
    What good are the tools if you aren't using them properly? Knowing how to best apply and maximize the resources available can open customer pathways. This week's blog focuses on how especially pertinent it is to know how to use filters for promoting products...the right way.
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  • Drive More Revenue Through On-Site Search & E-Merchandising

    by Beth Browning | Oct 18, 2016
    E-merchandising allows online retailers to get a glimpse of the behavior and products of the online shopper. Having a complete Digital Experience Suite, like the e-merchandising platform Hawk Search provides, gives e-commerce companies the upper hand in determining relevant search results and targeted marketing.
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