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Recent Blog Posts

  • 3 E-commerce Product Filtering Best Practices

    by Beth Browning | Aug 11, 2016
    Having intuitive, relevant search results is the first half of the battle for positive customer experience. Filtering information so that it's relevant, helpful, and intuitive to the user is a bit like reading their minds. Using filtering properly, however, is now a must. So with the holidays right around the corner, it's time to master the e-commerce mind-reading trick and filter your results. Read on to find out how other top performing e-commerce companies are handling it.
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  • Sorting & Filtering - A Key to Product Findability

    by Beth Browning | Aug 09, 2016
    Attention spans are at a premium in today's online shopping market. E-tailers have limited time to capture customers and to must use that time to maintain their interest enough to finish a purchase. It can be a herculean task, that's for sure. Making it easier for website visitors to sort and filter through products means their eyeballs are landing on the products they need quicker and more reliably... which means conversions for you. Read on to learn more about sorting and filtering to maximize your site search functionality.
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  • Users Perform Color Searches — Are Your Search Results Relevant?

    by Beth Browning | Aug 04, 2016
    Does your search function have customers seeing red? Using product attributes is a great way to improve the customer experience and lead to increased conversions and average order value.
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