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Recent Blog Posts

  • Getting the Product Detail Listing Right

    by Beth Browning | Jul 28, 2016
    Customers want product information at their fingertips. Bouncing back and forth to figure out if a product is what you need is just not something savvy consumers do. Instead, they look elsewhere. Read more to learn how to best use the product information available and what universal and category-specific attributes work best.
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  • Why Personalization Matters

    by Beth Browning | Jul 26, 2016
    E-commerce success has two major factors: delivering a personalized experience and having and maintaining unified commerce. Read more about how personalization isn't a luxury or bonus item for many customers; it's necessary.
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  • Why Mobile and E-commerce Search Fails to Deliver | Part 2

    by Beth Browning | Jul 21, 2016
    Cracking the code to customer expectations for mobile e-commerce isn't easy. In this second entry in a two-part series, we uncover different ways to approach and handle customer expectation and the reality of website functionality.
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