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Recent Blog Posts

  • The Changing Role of Black Friday

    by Beth Browning | Aug 25, 2016
    Black Friday used to be a official start of the holiday shopping season. It was often depicted as a frenzy as people lined up for hours to be part of the day's deals. With the rise of smartphones and the increased ease and expectation of mobile shopping, brick-and-mortar stores need to change their tactics in order to capitalize on not only Black Friday but the extended holiday shopping season. Read on to learn how e-commerce businesses are affected.
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  • Does Your Website Suffer From Over-Categorization?

    by Beth Browning | Aug 18, 2016
    Users want and expect an intuitive search experience on all websites. It is so ingrained at this point that there is little to zero tolerance for incorrect return results. One way to curb irrelevant returns is to have the categorization vs filtering system properly and accurately set. What a e-commerce developer might think is "covering all bases" in categorization, it actually is narrowly the field by filtering out all relevant options. Read more to learn how your e-commerce site can avoid this common pitfall.
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  • Mobile Product Findability: Missed Opportunities

    by Beth Browning | Aug 16, 2016
    Investments in optimizing the on-site search capabilities and improving product findability are sure to delight your customers and drive additional sales. Read more to learn four common pitfalls for mobile product findability and the quick tips to improve your e-commerce mobile performance.
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