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Holiday Season Resources Recap

by Beth Browning | Dec 01, 2016 |

It's hard to believe that the 2016 holiday shopping season is winding down. It's been a great season so far for our clients and we've been busy working on some great new changes for next year as we get ready to wrap up the year.

It's been great sharing some tips with you throughout this holiday season and we hope they've been helpful. In case you missed any of them, here's a recap of a couple of key takeaways from the top holiday season tips from 2016:
  • E-Merchandising Tips to Improve the Customer Experience 
    • Personalized product recommendations take the shopping experience to the next level by incorporating individual shopping behavior and preferences into the recommendation strategy.
    •  Being creative about incorporating relevant content such as user guides or relevant blog posts into the shopping experience can lead to increases in conversion and customer satisfaction.
  • 5 Tips to Optimize Merchandising for the Holiday Season 
    • Organize and merchandise your products for holiday shopping, Turn your everyday categories into mini gift shops and highlight popular items for gift recipients such as "Gifts for Women."
    • Social media networks are a great way to extend your holiday merchandising beyond the website. Make it easy and encourage customers to post reviews and share what they like.
  • What Data Should You Track During the Holiday Shopping Season?
    • Use analytics to keep a close eye on search and browse behavior to make quick adjustments to your merchandising during busy season
    • Gather detailed, visitor specific data from the checkout funnel and identify opportunities for improvement for next year
  • Tips for Improving the Customer Experience After Code Freeze Hits  
    • Use that search data you've been tracking to implement meaningful changes to search results and faceted navigation
    • Monitor customer calls and social media activity and look for opportunities to increase the clarity of offers by changing messaging on your website.
  • 5 Tips for Managing Holiday Season Out-of-Stocks 
    • Before busy season even starts, identify alternatives for items at risk of selling out before the holidays are over.
    • Offer the ability to check in-store product availability to avoid "surprising" your brick and mortar customers.