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Recent Blog Posts

  • Four Steps to Take Now to Scale Your E-Commerce Business

    by Dana Leystra | Feb 16, 2017
    Whether you just created your e-commerce site today or already have an established site with loyal customers, you probably dream of scaling your business. After all, e-commerce sales are expected to surpass $480 billion by 2018—who wouldn’t want a larger piece of the pie? No matter how far along you are on your journey to e-commerce world domination, there are steps you can take now to prepare for periods of dramatic growth.
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  • SEO for E-Commerce Simplified

    by Dana Leystra | Feb 07, 2017
    SEO algorithms are complicated. Luckily, optimizing your e-Commerce site for SEO doesn’t have to be. You don’t have to be a marketing rockstar or have a huge budget to see improvements in your search engine rank—in fact, the only investment you’ll need is a bit of time. Trust us, it’s worth it.
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  • Three Do’s and One Huge Don’t As You Implement B2B Account Segmentation

    by Dana Leystra | Feb 02, 2017
    As your business scales, segmentation is the only way to continue offering a stellar, personalized customer experience. Maybe you’ve come to the conclusion that some of the businesses you serve have different needs than others. Whatever your reason may be, it’s an important step for all growing businesses. Not only is it important for meeting customers’ specific needs, it also offers an opportunity to gain a lot of information on each segment’s buying behavior, allowing you to build better business, marketing and sales strategies for your business as a whole.
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