• Four Customer-Centric Tips to Compete with E-Commerce Giants

    by Dana Leystra | May 23, 2017
    What’s the key to standing out? Your customers. These four tips will help you create a customer experience that will make your site their go-to.
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  • Inefficiency and Expectations: Overcoming Challenges in B2B E-Commerce

    by Dana Leystra | May 19, 2017
    With e-Commerce becoming ever more ubiquitous, how is it possible that the generation most likely to purchase online for themselves is so unlikely to want to place a business order online? It boils down to two main reasons—expectations and efficiency.
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  • Want to Spike Your Conversion Rate? Pay Attention to 3 E-commerce Search Features

    by Search Technologies Marketing | May 03, 2017
    Hawk Search is proud to present this guest article, which was written by our partners at Search Technologies. Is your e-commerce site search producing relevant, personalized results? Are you getting the conversion rate you want? If you’re an e-retailer, these statistics (published by e-consultancy) might sound familiar: while only 30% e-commerce visitors use site search, conversion rates through site search can be up to 50% higher than the average.
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  • Six Things That Will Make Visitors Leave Your E-Commerce Site Leave Immediately

    by Dana Leystra | Apr 11, 2017
    Whether they’re B2B buyers or B2C shoppers, people shop online in large part because of the convenience. When e-commerce sites fail to be convenient from the get-go, the chances that users will stay long enough to check out the products being offered plummet. In fact, nearly 50% of visitors will leave a site without clicking to a second page. Here are the top six reasons visitors will hightail it to a competitor’s site.
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  • When is the Best Time to Optimize Site Search?

    by Dana Leystra | Mar 31, 2017
    Forty-three percent of site visitors use a search box immediately when they enter a site, and visitors who use search are twice as likely to convert. Put simply, site search is necessary—especially for e-commerce, where there may be many products to sift through and plenty of competitors. So how can you be certain you haven’t missed the boat?
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  • Three Key e-Commerce Areas Where You Must Keep Up

    by Dana Leystra | Mar 17, 2017
    As technology grows at a mind-boggling rate, many e-Commerce store owner wonder how to keep up. Here are three key trends that have emerged in recent years—keeping up with these can help businesses stay ahead of the curve.
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  • Tools You Should Be Using To Research Your Consumers

    by Dana Leystra | Mar 01, 2017
    One of the amazing things about technology is that it actually increases people’s passion to consume. A clear understanding of who your customers are and what motivates them to buy the things they really want will help you make your e-Commerce site their ideal source for the products you offer. With this in mind, we’ve decided to take a look at a few free tools that can help you understand your customers.
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  • Four Steps to Take Now to Scale Your E-Commerce Business

    by Dana Leystra | Feb 16, 2017
    Whether you just created your e-commerce site today or already have an established site with loyal customers, you probably dream of scaling your business. After all, e-commerce sales are expected to surpass $480 billion by 2018—who wouldn’t want a larger piece of the pie? No matter how far along you are on your journey to e-commerce world domination, there are steps you can take now to prepare for periods of dramatic growth.
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  • SEO for E-Commerce Simplified

    by Dana Leystra | Feb 07, 2017
    SEO algorithms are complicated. Luckily, optimizing your e-Commerce site for SEO doesn’t have to be. You don’t have to be a marketing rockstar or have a huge budget to see improvements in your search engine rank—in fact, the only investment you’ll need is a bit of time. Trust us, it’s worth it.
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  • Three Do’s and One Huge Don’t As You Implement B2B Account Segmentation

    by Dana Leystra | Feb 02, 2017
    As your business scales, segmentation is the only way to continue offering a stellar, personalized customer experience. Maybe you’ve come to the conclusion that some of the businesses you serve have different needs than others. Whatever your reason may be, it’s an important step for all growing businesses. Not only is it important for meeting customers’ specific needs, it also offers an opportunity to gain a lot of information on each segment’s buying behavior, allowing you to build better business, marketing and sales strategies for your business as a whole.
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  • A Brief History of Intelligent Search

    by tim snyder | Jan 25, 2017
    If we asked you right now, could you count how many times you encounter intelligent search in a day? What about that little magnifying glass icon in search bars? With the amount of time we spend in front of a screen, it’s easy to forget how much faster, easier, and more intelligent the internet and searching has become in the last twenty years.
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  • Three Questions You Need To Ask To Help Improve Your Site Search

    by tim snyder | Jan 18, 2017
    A company’s website is a critical factor in differentiating from competitors. Your site is a window into the style, personality, and mission of your company, and the experience visitors have is a big part of that messaging. But is every feature of your site conveying your message as well as you’d like?
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  • The Value of Hawk [VIDEO]

    by tim snyder | Jan 13, 2017
    Have you seen our new video? We’ve created a quick snapshot of some of the value that Hawk provides, as explained by members of our team.
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  • Happy New Year from Hawk!

    by tim snyder | Dec 30, 2016
    As 2017 begins, our team at Hawk is excited to renew our commitment to provide the best solutions and service possible. We pride ourselves on helping companies grow and see greater success through our technology, whether they've just joined the Hawk family, or have been using our solutions for years.
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  • Happy Holidays from the Team at Hawk Search!

    by Beth Browning | Dec 15, 2016
    It's hard to believe that 2016 is drawing to a close. We have so many things to be thankful for this holiday season. It's been an amazing year of growth and change.
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  • Holiday Season Resources Recap

    by Beth Browning | Dec 01, 2016
    The holidays offer a busy, hectic time...both professionally and personally. It can be hard to juggle all there is to manage. Consider Hawk Search your holiday helper with this round-up of invaluable resources and articles, all in one place. Be sure to like and share on social media so you too can help your e-commerce friends!
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  • 5 Tips for Managing Holiday Season Out-of-Stocks

    by Beth Browning | Nov 17, 2016
    The Holidays are upon us and there's a lot to juggle: your e-commerce site, your customer's experience, your sales. Some of these things cannot be helped at this point but one facet that can is managing your inventory and what-if scenarios for out of stock products. Read on to learn more.
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  • Tips for Improving the Customer Experience After Code Freeze

    by Beth Browning | Nov 10, 2016
    Around the holidays, an IT department will usually instill a "code freeze" so that no new changes or tweaks are happening as the online traffic increases. Potential errors and risks are then mitigated. However, the flip side of that is because so much traffic is happening during the holidays, patterns or issues might arise that are easy to fix and do not need major IT involvement. If a small tweak improves the customer experience, you should capitalize! Read on for more tips on code freeze and keeping the customer journey top of mind.
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  • 5 Ways to Ride the Holiday Mobile Wave

    by Beth Browning | Nov 03, 2016
    Summer is winding down and before you can blink, the holidays will be upon us... or at least, the displays will start to creep out soon enough! The holidays are the biggest rush of concentrated shopping and EVERY e-commerce business knows that this is the time to put their best foot forward. One of the year's biggest e-commerce trends and news stories has been the rise of mobile shopping. Check out some of our tips and trade secrets before the first twinkling light hits the shelves.
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  • What Data Should You Track During the Holiday Shopping Season?

    by Beth Browning | Oct 27, 2016
    The holidays are a good time to assess and track your online metrics, specifically the customer type, channel, and other demographic information from your site because the information gathered this holiday season will guide your plans for the coming year.
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